Five Goals in Five Years


Living Goods’ vision is to accomplish the following five goals in its first five years:

  1. Recruit, train and deploy 4,000 agents in two target countries serving a total population of 4-5 million.
  2. Demonstrate, through randomized control studies, that the program can meaningfully lower all-cause mortality and morbidity in target communities by 25-50%.
  3. Target average net cash income for agents of US$ 300-500 per year.
  4. Become financially self-sufficient
  5. Create a replication division to help social entrepreneurs duplicate the model in other countries.
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