Five Goals in Five Years
Living Goods’ vision is to accomplish the following five goals in its first five years:
- Recruit, train and deploy 4,000 agents in two target countries serving a total population of 4-5 million.
- Demonstrate, through randomized control studies, that the program can meaningfully lower all-cause mortality and morbidity in target communities by 25-50%.
- Target average net cash income for agents of US$ 300-500 per year.
- Become financially self-sufficient
- Create a replication division to help social entrepreneurs duplicate the model in other countries.


